Thank You for Trusting Us with Your Story
This Thanksgiving, we’re skipping the funnel tips and marketing reminders. Instead, we just want to say: Thank you.
In the eight months since we launched House of Hats, over 15 schools have invited us into their communities—each one unique, each one meaningful.
We’ve had the privilege of supporting schools that are:
Global in reach…
…like the extraordinary international school in Singapore, rethinking how mission, data, and family experience intersect
Specialized in purpose…
…like the small but mighty Florida school for dyslexia, undergoing a complete visual rebrand, website transformation, and giving campaign launch.
Deeply rooted in pedagogy…
…like the Montessori school in Philadelphia, building a marketing strategy that tells the full story of the journey—especially what it means to stay through middle school.
Person-centered and powerful…
…like the Virginia day and boarding high school, modernizing their marketing without losing their signature warmth.
Forward-thinking and fearless…
…like the Las Vegas school embracing a bold new messaging approach and homepage that reflects the innovation happening inside their classrooms.
These are just a few examples. From California to New Jersey, from Arizona to Michigan, the work is wide-ranging, and so is the trust you’ve placed in us.
What we’ve learned:
Independent schools aren’t just different in mission. They’re different in rhythm, culture, capacity, and courage. And yet, across every project, we see the same throughline: The desire to do it right—for your students, your staff, and your future families.
So this week, we’re pausing to appreciate the people behind the projects:
- The Heads who advocate for mission-aligned messaging.
- The marketers who juggle strategy, storytelling, and schedule.
- The admissions teams who show up daily with heart and hustle.
- The schools that have called us in—and let us help.
We’re thankful for you, and we’re excited for what’s next. We’ll be back next month with ideas, insights, and some 2026 planning prompts. But for now, we hope your week brings warmth, rest, and maybe a slice of pie.
The Hat Trick: 3 Key Takeaways
The most strategic move a school can make?
Choosing a partner that sees the full picture.
The biggest takeaway?
Good strategy starts with deep listening and shared purpose.
From rebrands to retention, no two schools are the same.
But trust is always at the center.
