Ideas that elevate

The Hat Trick

Your go-to resource for fresh insights and actionable advice.

Whether you’re looking for creative campaign ideas, strategic planning tips, or thoughts on the latest trends, we’ve got you covered.

Circus elephant on parade

Marketing Your Independent School: Are You Just Parading Elephants?

From Silos to Symphonies: Creating Harmony in Your School’s Messaging

Is Your Website Rolling Out the Welcome Mat—or Hiding the Front Door?

Woman drinking coffee at her desk while working

Running on Caffeine and Content Calendars: Life as a School Marketer

Small boy in yellow sweater holding a yellow megaphone and yelling

The School Intercom: Why Your Internal Communications Might Be On Mute (and How to Fix It)

Family walking to school — two parents and the dad is holding their daughter who has a backpack on

Why Prospective Families Ghost: And How Inbound Marketing Brings Them Back